Do YOU believe the blueprint?

Today, Yahoo revealed the new logo. After 30 days of mad and unlovely experiments the result is … puny.

The windows dressing blueprint vs. almost identical Optima Font

Even more windows dressing is the blueprint animation. It tries to cover a very spiritless design process: They just took the font Optima and straightened the lines and thickness.

Hey guys: This is NOT Corporate Design!

Others say it’s a Bore and they are right. Being in charge of the corporate design of one of the mega brands of the internet requires a rock solid method and not just experimenting with a random selection of fonts. The pseudo sculptured version of the logo makes me cry – what is the cheap layer effect (is is word art?) for? Does it enhance any message or should it say: We are uninspired and tried to save our…

– sigh –

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